MGI :: 19-20 November 2008 :: London




MGI-Male Grooming International Update: Didier Rase - CEO and selective international case studies will be presented at MGI, Register today at this premier event! 0844 88 44 979


Featured Conference

MGI || 19-20 November 2008, Chelsea FC, London





The rise of the Ubersexual male has created many opportunities and challenges to the cosmetic and toiletries industry. Considering recent predictions that it is a market currently worth and set to be worth by, it is imperative that we begin to really understand what the male groomer wants from the retailers and brand owners in today’s market place.

To capture and sustain his interest, we must unlock the mystery of his attitudes to health, well being and grooming, we must acknowledge and comprehend his culture and we must appreciate the diversity in his key purchase triggers and drivers.

Male Grooming International, the premier business meeting for male consumer products and retail, will address the current growth of this international niche market, challenge you to look at your current offering to men and educate you in the attitudes and desires of the male groomer. MGI aims to present you with solutions for maximising the potential of this sector for your business.


    why should I attend?



• Maximise ROI by really understanding the Ubersexual Male

• As a Retailer, investigate how to create and offer the ultimate shopping experience and environment for “him” and capitalise on his increasing acceptance and willingness towards grooming

• As a Brand Owner, capitalise on the opportunities to extend ranges while also understanding how to effectively brand and market to the Ubersexual male

• As a service or solution provider, understand what your customer needs and where your business fits in moving forward

• Investigate alternative psychologies pertaining to further engaging “her” when shopping for “him” and addressing all channels of influence

• Benefit from on the experience in other geographies with international Case Studies and experience from experts in markets where male grooming is already thriving gain from their perspective on meeting the male groomer’s needs

• Network with top industry decision makers while creating and nurturing relationships to move this sector forward!

 

    

Supporting Organisations





For information on speaking at this event or to take advantage of sponsorship and exhibition opportunities call: 0844 88 44 979, send an email to Zainab@eventrus-corporate.com