Beauty Business - The Programme
| 9.15 |
Chairman’s opening remarks |
A
selected range of pertinent topics and developments to cover in
this two day event, its only right that this event begins with
an overview of the current trends and segmentations in the cosmetics
and beauty industry. Where is the beauty industry today? Get the
latest from the global research company Eurominitor and hear insight
into skin development from leading beauty scientists. |
|
| 9.30 | Introduction:
trends & segmentation |
| 10.00 | Beauty
development panel – developments in Skin care Science
• Anti-ageing solutions • Anti-ageing solutions – Fighting the wrinkles • Meeting consumer needs with science • The future of anti-aging Dr Jack Ferguson, Skinnovation Ltd Professor Paul Matts, Senior Research Fellow, Procter & Gamble Dr Raniero De Stasio, Scientific Director UK & Ireland, L'Oreal |
10.50-11.20
TEA
& COFFEE BREAK- SPEEDY NETWORKING There will be a speedy networking room allowing you to drink your tea & coffee and yet meet and exchange contact details with other beauty industry peers every 5 minutes during this break – think 6 contacts in 30minutes, and at lunch time you can comfortably expand on the contacts made. |
|
| 11.20 | Natural
cosmetics – Ingredient |
| 12.00 |
|
| 12.40 -13.45 NETWORKING LUNCH |
|
| Niche Market | |
| 13.45 | Ethnic
beauty business- the forgotten market |
| 14. 25 | Macho
beauty - bridging the communication gap |
15.00 -15.30 Tea and Coffee break |
|
| Ethical Beauty Business | |
| 15.30 | Case
study: Green with envy – CSR and Beauty business |
| 16.10 |
Panel discussion: responsible beauty business |
| 16.45 | Chairman’s closing remarks End of Day 1 |
|
|
DAY
2: Sales Growth Strategies: Local & International |
|
| 9.20 |
Chairman's opening remarks |
| 9.30 |
Branding:
building & maintain brand loyalty |
| 10.10 | Shop
design & beauty appeal • The role of design in retail • How to adapt Sensorial Marketing to your point-of-sale? • Do’s and Don’ts Irene Maguire, Joint MD, Caulder Moore Colum Lowe, MD, Caulder Moore |
| 10.50-11.20
Tea & Coffee Break - Speedy Networking |
|
11.20
|
Packaging
1: Complying with EU requirements
|
| 12.00 | Packaging
2: Luxurious design • What defines luxury? • Creatively how do you communicate luxury? • Who does it well and who doesn’t? • What will be the future principals guiding luxury brand design? Steve Gibbons, Creative Director, Dew Gibbons |
|
12.40-13.45 NETWORKING LUNCH |
|
| 13.45 | ‘Great
things come in small packages’ |
| 14.30 | Reviving
the scent of the fragrance business • Aligning retailer, consumer and brand interests for greater impact on sales, • Turning knowledge into sales • Reaching a market unfamiliar to fragrances. Jeremy Seigal, Chief Executive, AS Watson |
| 15.15 |
•
Strategies to increase sales without devaluing the brand |
| 16.00 | Chairman's Closing remarks End
of conference |









