Speakers
Green Retail 2008 Speaker
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Alex
Cole Job Title: Corporate Responsibility Director
Company Name: Cadbury Schweppes Plc
As Corporate Responsibility Director for Cadbury Schweppes, Alex’s remit covers all aspects of the CSR agenda including responsible marketing and commercial practices; environment, ethical trade and sustainability; employment and human rights; and community investment, as well as governance and reporting.
Alex has a public affairs background, having previously worked on policy development and media management for Rt Hon Jack Straw MP, and a consultant across a wide range of sector interests. During her time at Cadbury she has also undertaken a series of commercial roles with a particular focus on innovation and capability development.
Speaking at the following session:
The Green aspect becomes part of your strategy
Marketing solutions for your new brand
- Re-branding for a sustainable future.
- Integrating your green procedures into your strategy.
- The green consumer- are you gaining the full benefit?
